Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they?

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior.

According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing strategy. At the same time, DMA reports that emails triggered by behavior were responsible for 30% of revenues in 2014, up from 17% in 2013, and that 77% of ROI comes from segmented, targeted and triggered campaigns.

Let those numbers sink in a minute.

The potential for making the most of behavioral email marketing is wide open, and yet, according to eConsultancy, only 20% of marketers are using behavioral targeting.

Only 20% of marketers surveyed use behavioral targeting (Image Source)

Why is that? Let’s take a closer look at the core issues and learn how to get started with behavioral email marketing.

Getting the Big Picture with Behavioral Tracking

Oftentimes, marketers want to start behavioral targeting, but they have no idea how or where to start. The first step, if you haven’t done so already, is to monitor how people are interacting with your brand.

Kissmetrics can deliver this kind of invaluable behavioral analytics data. Like the brain of your behavioral marketing outreach, it seeks out and stores details about your visitors, including:

• Who they are, and when they converted
• What they viewed, where they clicked on your website, and when they purchased
• Group visitors based on shared criteria
• Identifies where people are dropping off before converting
• Whether or not they submitted any forms, conducted any live chats, and so on

Because of this powerful people-based analytics platform, you can tailor your behavioral email triggers to suit precisely what your audience is looking for.

Decide Which Customer Actions Warrant an Email

Now, not all of these points will be email “action-worthy”, so it’s up to you to figure out what actions the user takes (or doesn’t take) that are worth sending an email. You may have even seen this kind of behavioral targeting at work when you sign up for a service, but don’t complete your profile or don’t verify your email address. If the company is smart, they’ll send you an automated email reminding you to do so.

But re-targeting the user in this way isn’t the only way to leverage behaviorally targeted emails. You can also send out targeted messages, for example, when a customer:

• Submits a form to download your white paper, video, case study or other free item
• Views certain content on your web page. If they spent some time browsing the FAQ, you can set up a behaviorally targeted email to check in and see if they have any specific questions
• Leaves an item in their cart without checking out. You could send them a reminder email with a small discount, remind them of limited stock (or that their cart will expire) and so on

Remember, with behavioral email marketing, it’s the customer at the wheel — not you. They’re making choices while interacting with your content. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits and vastly improves customer retention.

Unearthing More Behavioral Email Trigger Opportunities

Once you start collecting and analyzing the information that you gather on your customers, new opportunities for behaviorally targeted emails will percolate to the surface. You’ll start getting all kinds of great ideas on how to guide users back into your service. To help get you started, however, here are some of my favorites:

The “Getting Started” Email

Also known as an “onboarding” email, this message is usually sent after you create an account or register for a service. It’s designed to get you clicking and interacting with the service as quickly and fluidly as possible. Here’s an awesome example from Stocksy, a stock photography site:

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Notice how they’ve carefully curated images on a specific theme – then encourage you to click through and check them out for more design inspiration. Here’s another example from Airbnb:

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If you’ve been browsing trips to wine country, this targeted email can help make your tour much more palatable through the offer if discounts, local guides, special attractions and more.

The Notification Email

The notification email is generally just a canned response from your account or user management software that tells people their username and password, and maybe has a link to some documentation to get started. That’s where most of the getting started process ends — which results in a lot of confused or frustrated users.

Instead, encourage them to take the first step toward trying out your product by offering more of a guided, hands-on tour. If you have a SaaS, walk them through using it by helping them to create their very first _____ — such as a website, playlist or campaign. This sort of guided, pop-up tour will help them feel more at ease, and can also give you even more valuable data for your behavioral targeting goals.

The Icing on the Cake Email

These are the unexpected but highly welcomed emails that encourage better customer retention. Here’s a great example from Shopify that lets users extend their free trial of the service:

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Another example comes from TurboTax, which is designed to pique the user’s curiosity about how much their tax refund could be, before they ever see a check in the mail:

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It also promotes the benefits of using the TurboTax service, but without being overly “sales-y” or pushy. Rather it shifts the focus onto the customer and their end goals – which revolve around getting the biggest refund possible at tax time.

The Reward Email

Everyone loves getting an unexpected reward — even if it’s a digital “good job!” Here’s an example of an email from Withings, which is a Fitbit-style product that helps inspire healthy habits by tracking your activity. Here, you can see a user has won a badge for taking 8,000 steps in a day, and unlocked the Marathon reward. They can also share their progress on Twitter or Facebook.

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The Recommendation Email

Oftentimes, great customer service from a company is enough to get you to recommend them. But what if the brand sweetened the deal? Bombas, which sells socks online, provides free socks, with no limit, to people who tell their friends about them. Those friends get a discount on socks, and the referrer gets more socks. And we all know you can never have enough socks.

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Transactional Emails

Did you know that transactional emails (receipts, shipping notifications, etc.) are opened up at 8x the rate of regular emails? With this in mind, it’s worth going through the ones your company sends and doing away with those dusty old “order confirmed” messages, to make every note you send one that not only thanks the customer for their order, but does so in a way that’s more akin to having a conversation than making a statement.

So Just How Do I Set All This Up?

Until now, behavioral email targeting was difficult to set up because so many pieces of technology had to communicate with each other. With the new Kissmetrics Campaigns, behavioral targeting via email (and other channels) is built right in, so you can customize precisely when automated emails are sent to your customers, based on their behaviors. It’s better targeting, discovery, engagement and retention all rolled into one.

Be sure to check out the detailed article link above to learn how to use this new feature to the fullest, and be sure to share your behavioral targeting email success stories with us in the comments below!

About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!

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How to Faster Collect Leads

Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.

There is a reason they are always pushing to get customer email addresses.

No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.

Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn’t manage to bring in the ROI of emails.

Some email marketing stats:

• According to Radicati’s 2016 Email Statistics report, email will be used by 3 billion people by 2020.
• 80% of retail professionals in the US said email marketing drives customer acquisition and retention
• On average, companies are attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. This equates to a proportionate rise of 28% in just one year.

Did you know? Companies are attributing 23% of their total sales to the email marketing channelClick To Tweet

Not only is that a significant increase for such a short period of time, but it proves that those who claim email is dead are dead wrong. It is a more powerful tool than ever.

There are many different ways that will help you rapidly build up an email list. These are some of the most effective.

1. Build A Landing Page With A Sign Up Sheet

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If you have a website or product launching, you can create a simple landing page to begin building hype. Get customers early by putting up an email form for people to be alerted the moment you launch, and so be the first to know.

Services like LeadPages exist to help you do this more quickly. You could have a page up in minutes, and begin gathering those sign ups as soon as it is live.

The most important thing about a landing page many businesses miss: It should be fast! I can’t believe how many leads are lost just because the page doesn’t load. Use this free tool to diagnose your page speed and also check out this guide on how to properly host your website to avoid downtime issues.

2. Host A Webinar

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Webinars are becoming more popular by the day, and it is no wonder. They give people all the benefits of going to a conference lecture without ever having to leave their home. It is convenient and a lot cheaper without the hotel and airfare.

Host a live webinar, and then put the recording on your website for people to see in their own time. Not only is this a great content strategy, but it gives you an opportunity to create a sign up form that includes both email addresses and other important data.

Tools like ClickMeeting makes it very easy to host, customize, record and invite people to webinars:

A single webinar can bring in thousands of emails.

3. Offer Premium Content

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Let’s say you are reading this post, and you want more information. You get to the end and you find out there is a much more thorough, instructive version available. All you have to do is provide your email, then follow the confirmation link to this premium content.

This is another great strategy for both content marketing and email acquisition. Usually referred to as content upgrading, it is guaranteed to get your reader’s attention, and their info.

Check out IMN Marketing Resources page for a solid example of premium content we are offering:

4. Offer Emailed Incentives

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When Google first released Google Plus, they took a handful of invites and gave them to early adopters as they anticipated the launch. Then those users gave out invites to their friends that wanted to try it.

The sheer number of invites that were sent out this way was incredible, and all done through email. It created a powerful force that made the G+ launch a busy and highly anticipated one. While they were not able to engage those users well enough to sustain the growth, it has worked very well for creating the initial buzz.

Offer users the ability to send special offers to their friends if they provide their email. The friend gets the offer, then provides their own email address, and passes it on.

5. Publish eBooks

eBooks are a great way to spread your content, increase authority, and gain traction in your marketing campaign. Offer your ebooks free for an email signup, and you will see your email marketing list grow very quickly.

Just make sure you are creating valuable and well written ebooks. Don’t sacrifice quality for a quick product that only exist to build your marketing list. That should be a plus, not the singular goal.

Conclusion

Building an email list is important, and will lead to greater conversions than any other method available. These are some of the most effective ways of gathering them. The sooner you put them into practice, the sooner you will start reaping the benefits.

The post How to Faster Collect Leads appeared first on Internet Marketing Ninjas Blog.

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The Secret to Filming an Awesome Remote Interview

Filming video interviews with popular influencers in your industry is a great way to stand out as a thought leader; however, as we’ve learned here at Vidyard with our Video Thought Leadership Series, sometimes you line up a terrific interview (maybe you even have Oprah on the line!*), but your interviewee is too far away for a convenient in-person shoot.

*note: we have not been able to get Oprah on the line…(yet).

When dealing with the remote-interview-challenge, you could book flights for your video crew, outsource remote production, or even get interviewees to shoot their response footage on a webcam for later mashup with home-base footage, but some of these options are costly and you don’t necessarily want to lose a spontaneous back-and-forth interview feel by arranging pre-taped footage. Alternatively, you could record a Skype split screen, but this can be a bit boring to watch.

The remote interview is certainly tricky, but I think the folks at Quarry Integrated Communications have found a clever solution.

A Great Remote Interview: AQ’s Blog & Grill

Quarry Integrated Communications, winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship.

With video services provided by Skylight Productions, the series has a very professional look and feel and they’ve scored high-profile guests from Gary Vaynerchuk to Guy Kawasaki.

Not every interview is remote but Grillmaster, Alan Quarry, certainly doesn’t let distance get in the way of a great interviewee. A great example is his chat with everyone’s favorite Marketing Prof:

How AQ’s Blog & Grill Gets it Right

This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos:

A strong, concise intro

After a quick series intro featuring the blog’s logo, Alan Quarry gives a succinct welcome to his guest. A lot of YouTube stars and B2B marketers seem to take forever to get into the meat of their videos, but this 18 second intro is clear and it’s all the video really needs to get viewers on board. Remember, if your audience has clicked through based on your splash screen, they’re interested, so give ’em the content already!

The interview is visually compelling

In this case, the visual style is the trick to perfecting the remote webcam interview. Although Ann is not able to be on location, the editor didn’t just intercut footage of the participants’ computer screens. The video includes establishing shots of the office, clever over the shoulder shots of the host interacting with the guest, and there’s even some subtle effects to keep your attention.

For example, the camera is on a slider, so there’s some dynamic movement to the over the shoulder shot (check out 0:38 to see this slide motion in effect). Overall, the interview holds your attention because you’re not just watching direct, head-on shots of two people for ten minutes.

You’re watching an interesting webcam conversation that maintains its visual appeal by mixing things up at an appropriate pace.

There are no distracting tech issues

Filming with a webcam is a great idea, but if your connection is unstable, your audio is off, or your guest freezes mid-sentence, it’s a waste of your guest’s time and you might not score another chat with them. If you take on the approach used in this video, note that it’s best to film on a retina screen because of the high refresh rate. Filming on a retina screen will eliminate the look of horizontal refresh lines running through the computer’s display and you’ll get a much clearer picture.

You’ll probably also want to ask your guest to connect to a hardwired internet connection. THe last thing you want is their footage cutting in and out during a great interview!

They’ve used great lighting and styled the look

With a beautifully lit office containing various pieces of visual interest, Alan’s desk looks natural and they’ve made a great use of what could be a plain space. The host is wearing bright blue which complements the yellow brick set, and there’s nothing distracting happening in the webcam footage. What I mean here is that there’s no glare on Ann’s iconic glasses (as you’ll sometimes see in webcam-footage interviews) and there’s no harsh shadows on Ann’s face from overhead lighting. When shooting a webcam interview, you’ll want to coach your guest to ensure they capture a flattering look. Watch out for glare on glasses, weird framing, background noise from vents at their location, and watch that they are not filming themselves in harsh lighting or in front of windows as this will make them appear as a giant shadow.

They’ve maintained spontaneity

We’ve all seen an interviewer glaze over as they ask their pre-written question in a robotic voice and then drift off as they wait for a reply from their guest and, frankly, there’s no quicker way to lose your audience. In this video, however, you’ll notice that even if Alan Quarry has planned questions for Ann, his delivery is natural, and he actively listens and responds to his guest in an engaging way. Whether it’s a webinar or a recorded interview, you’ll want to treat your video interview like live TV. That is to say, don’t look around while your guest is speaking, stay present, and engage. If your host is interested, the audience will stay with you.

Overall, because content marketers are aiming to emulate media companies, it’s fitting that your interviews mimic television. There’s no need to reinvent the wheel, but you’re dealing with online tools so you’ll have to be savvy. Try out the Quarry interview technique and give your intercut shots some visual interest, especially when you’re filming a remote guest’s computer screen.

3 Other Remote Interview Examples

For a few other great examples, check out some of our top picks below. Note that the first two require a little lower production value and can be re-created without your own camera crew!

1. A simple shared screen example with Seth Godin

This is great when the star of your interview is a real thought leader, but staring at one person’s face even when they’re not the one asking the questions can sometimes feel a little awkward.

2. A split screen from AppSumo

The split screen can be accomplished through a tool like Skype, which also lets you record your session as it’s happening with no additional screen recording software required. AppSumo uses this approach for expert interviews.

3. A switch between big screen and live stream with Ben Mulroney

The TV show, “Your Morning” recently interviewed the first woman to walk the full Trans-Canada trail and they did so through a video call. Check out how they cut the footage in post-production to include her livestream in the room with host, Ben Mulroney, and a cleaner cut of her for viewers at home.

If you’ve seen any other examples of great marketing interviews, leave us a link in the comments section and tell us what you liked best about them.

The post The Secret to Filming an Awesome Remote Interview appeared first on Vidyard.

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When ‘Fear’ Works & When it Backfires

Fear works.

Except for when it doesn’t.

There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware.

But.

That doesn’t mean it always works.

In fact, in many cases using fear or negative messaging can actually backfire.

Here’s why, and how to do it correctly.

Why do we do what we do?

We used to be cavemen. Cavewomen too.

At least, that’s what science says.

In these primitive times, there was no cold brew. No netflix. No alco… well, there was probably something fermented of some sort.

But there were harsh conditions. The environment was unstable. And they were constantly surrounded by scary beasts.

So life was probably pretty straight-forward. Here’s the GTD ‘next action’ list of a caveperson millions of years ago:

1. Don’t get eaten.
2. Don’t fall off a cliff.
3. Find food.
4. Fornicate. (Hey — we all got here somehow. This is science people!)

Today we’re not much different. Except monsters and cliffs have been replaced by bosses and email respectively.

Pain and pleasure are the primary motivators of human behavior. Humans gravitate towards pleasure while avoiding that which causes pain.

Fear is a stressor; a reaction to anything that’s threatening, dangerous, or likely to cause pain. Which explains why fear-based messaging has long been used in marketing and advertising: People don’t want pain. Triggering their fear for pain incites them to action.

A reported 25% of Americans have “high stress levels,” with another 50% reporting “moderate stress.”

Stress signals can chemically alter your brain. Your emotional processor (the amygdala) sends bright, flashing WARNING signs to your critical command center (the hypothalamus), which instantly decides whether you should run like hell or suit up like a gladiator.

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But response to fear is highly personal, the same way not all fear are created equal. What George will run away from John may tackle with gusto. Different people react to the same stressful situation differently (or ‘fight’ vs. ‘flight’).

And here’s the kicker.

The Harvard Health Publications says that “chronic activation of [the ‘fight or flight’] survival mechanism” is bad for the health. You don’t want to be that company people associate with negativity. Therefore, incessant badgering of your target audience with fear-based marketing can be catastrophic for your company’s overall brand health.

Even though it almost always works in the short-term.

Does fear-based marketing work?

Yes. Fear-based marketing works.

(Wow that was easy. On to the next section…)

Just kidding, but seriously. It does.

Turns out Gordon Gekko was onto something: Greed, and its inverse, fear, does matter.

(What — you think the stock market goes up and down based on math alone? Don’t make me laugh.)

Inciting fear has been proven to be the absolute best way to grab attention. And in a world where millions of blog posts go out and trillions of emails are sent daily, grabbing attention is freaking critical!

Exhibit A comes courtesy of ConversionXL which comes courtesy of QuickSprout (there’s a meta joke in here somewhere):

The first subject line resulted in a 65% conversion lift. You see this so often that it’s not even surprising anymore.

Here’s Victoria’s Secret emphasizing how long this deal is going to last — three times on the same page:

1. “Ends tomorrow!”
2. “Today only!”
3. “Last Day!”

(Yes, this is just a bad excuse to conduct “research” on Victoria’s Secret’s website.)

So yes. Fear works.

There’s no going around that. So might as well give credit where credit is due. However, while it does work… you can only push it to a point. Go beyond that point and it’s sure to backfire.

Messaging based on fear isn’t empowering. It’s not always delightful. It’s fo sho clickbait-y. It manufactures urgency to re-create a ‘fight or flight’ response.

And sometimes can be perceived as dishonest.

But can fear backfire?

Fear works… until it doesn’t.

Until it backfires and works against you.

Several experiments from MarketingExperiments.com (again, searching for a meta joke) have proven this time and time again.

First up, two tweets.

One with a “positive, empowering message” and another that focused on the pain of potential loss. Turns out, the first fun loving one won. (Say that ten times fast.)

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Next up, a CTA. The first was negative and fear based. The second focused on “peace of mind.”

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Once again, the positive message was victorious.

Ok one last example. Norton antivirus compared two campaigns: one that incited fear vs. another that tried to “empower” customers.

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And the winner?

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Incredibly, the soft, touchy, feely one won. And check out that difference!

So… WTF. What’s going on? One minute fear works. And the next it doesn’t. What’s going on?

MarketingExperiments.com posits:

“The most effective marketing campaigns focus on the impact of action, rather than the result of inaction. Our goal is to create positive (non negative) momentum in the psychology of our customer’s mind.”

Turns out that while fear works wonderfully in order to first get attention, it starts to backfire when it comes to a transaction.

When you optimize for sales from customers (and not just emails or blog post headlines) the nuance appears. That context can make all the difference.

Fear can also backfire during certain times of the year. For example, the holidays. During this blissful time, positive emotions tend to fare better.

A Fractl study in the Harvard Business Review, visually illustrates this. The most shared content related most to anticipation, surprise, trust, and joy (so happiness overall). While fear-based ones were a ghost town.

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Focusing on what people are going to get during this time pays off. (As opposed to what they might miss out on or the ‘cost of inaction’).

Why people want (to buy) reassurance

People don’t need your thing.

So there’s only one reason they buy: to solve a pain point. One that kinda bothers them but isn’t life or death.

What they don’t want, is to be disappointed. They don’t want to take a chance on your thing and be sorry they purchased it. They want to know it’s going to work like it should. It (and you) will be there when it (and you) should.

Fear mongering sometimes crosses that line. Exhibit B comes courtesy of a Gallup poll that showed car salesmen are trusted more than your local politicians (and at this rate, the White House most likely, too).

That’s why 81% of people look to peers for decision making (as opposed to branded messages).

So there’s a line. Somewhere. Under all of those fear-based headlines.

Fear works wonderfully at capturing attention. There’s almost nothing better. But… too much, too often can be harmful.

Negative messaging might pique the interest of those ‘cold’ prospects who lack need awareness (for your product or widget). Fear makes them sit up and take notice. It makes them realize — for the very first time — that they might have a problem that needs to be solved.

Outbrain ran a study on 65,000 paid links in order to find out which worked best: positive or negative messages (in syndicated ads).

The results weren’t even close. Negative ones crushed it (by 60%).

Sometimes, people need that shot of adrenaline in order to stop and pay attention.

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But ‘warmer’ ones who already ‘get it’ don’t need the same heavy-handed approach.

Another study compared a few different headlines. They were:

1. Passionate about betting? We are too.
2. Make More Money on Your Bets — Get Free Betting Tips
3. Stop Losing Money on Your Bets — Get Free Betting Tips

Unsurprisingly by now, the second and third (positive and negative) ones dominated the first generic one.

But… the positive message outperformed the negative one.

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The positive one focused on what people were going to get (as opposed to what they were going to lose out on).

That’s where you back off a bit. Switch the value proposition to what your widget will bring them (as opposed to what NOT having it will do to them). Otherwise it becomes overkill. And it backfires.

Conclusion

Fear-based messaging works. In many cases.

It plays upon our evolutionary biology; stimulating our fight or flight response in order to get us to take notice.

However… it also requires the right context. Many studies have shown that negative message works wonders when you’re targeting people who might be unaware of what your widget does. Unaware that they even have a problem or need for what you do in the first place.

But. When it comes to ‘warmer’ traffic who does understand, fear can backfire.

These people see through the fear mongering. They’re looking for reassurances instead. They want the truth. They want to know what they’re going to get out of it. The value or end result.

About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.

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Using Analytics To Drive Change For SEOs, Facebook & Google Data Transparency – Weekly Forum Update

This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions.

Analytics is THE engine of change

Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization, claiming that personalization and analytics can be an agent of change for SEOs.

iamlost then discusses an architecture that can be used to make this happen. Members then go on to discuss merits of using server logs vs analytics solutions and then cloud based analytics solutions, such as Google Analytics, and on premise solutions, such as Piwik.

FB Refunds Some Advertisers After Finding A New Measurement Bug

Tagor shows a snippet of a recent Wall Street Journal article about a recent wave of refunds to advertisers due to a metrics bug. Tangor goes on to state that this is the 5th of such bug reported by Facebook since September.

Members discuss their own experiences about how ad clicks tend to fail to “make it across the register” to Google Analytics, and discuss the overall transparency and effectiveness of Facebooks ads.

Google’s AdHub (beta), system might just connect ads to offline buyers

Over on Threadwatch, Google stated that its adhub is able to connect online interactions to offline purchases by tracking credit card transactions.

Although the announcement has drawn criticism from privacy advocates, such a measure is sure to further bolster ad sales due to the increased visibility into how transactions are originated.

Twitter Takes Advantage OF Personalization For Ads

Members discuss how twitter personalization may work and how twitter is grouping users, with sometimes amusing results.

Twitter is now ‘adding’ perceived gender (from behaviour) to accounts that have declined to specify (last sentence in quote below).

Redirecting All Site Traffic From One Domain To Next – Concerned?

Member optisite is looking to sunset a website that has lots of backlinks but is concerned about potential impacts. Members discuss best steps to take.

Keyword Linking Ranks Wrongs Pages

Member timemachined discusses a cases where a page with an outbound link going to another page is ranking for the the target queries of the other page.

Members discuss potentials next steps to fix this issue if internal linking is causing keyword cannibalization of content.

I think the keyword linking would perform as you intend if there was enough additional content and specific keywords/phrases supporting it.

Martinibuster contributes:

1. Anchor text within a web page is said to be a signal of what that web page is about.
2. It’s possible your page is not structured correctly to communicate what it is about. Run your code through the W3C Validator and tick the box for the OUTLINE to visualize your page hierarchy.

Join the threads to follow the discussions and contribute your own thoughts!

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