3 Simple Steps to Get Your First 10,000 Visitors from Google

Today’s going to be fun.

I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google.

I promise it won’t be hard, but it will take time.

And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing.

All I ask is you do it for 3 months straight. You may not get to 10,000 visitors from Google in 3 months as some niches are really tiny, but most of you should get there or be well on your way.

Again, if you prove to me that you followed everything below and you don’t achieve the results, you can get in touch and I will personally help you with your marketing for free.

Ready?

Step #1: Finding the right keywords

If you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, you’ll find yourself with little to no sales.

So, before we get you on your way to more search traffic, let’s find you the right keywords.

I want you to head to Ubersuggest and type in your competitor’s domain name.

Now, I want you to click on the “Keywords” navigational option in the sidebar.

This report will show you all of the keywords that your competition is ranking for.

If you don’t see a list of thousands of keywords, that means you didn’t type in a big enough competitor. And if you don’t know who a big competitor is, just do a Google search for any major term related to your industry. The sites at the top are your major competitors.

I want you to go through the list of keywords and look for all of the keywords that are related to your business and have an SEO Difficulty (SD) score of 40 or less. The higher the number, the harder the keyword is to rank for. The lower the number, the easier it is to rank for.

In addition to an SD score of 40 or lower, I want you to look for keywords that have a volume of 500 or more.

Volume means the number of people that search for the keyword on a monthly basis. The higher the number, the more potential visitors that term will drive once you rank for it.

Next up, I want you to click on “Top Pages” in the navigation.

This will bring you to a report that looks like this:

This report shows you the most popular pages on your competitor’s site.

Now, under the Est. Visits (Estimated Visits) column, I want you to click on “view all” for the first few results.

Every time you do that it shows you all of the keywords that drive traffic to that page.

Just like you did with the keywords report, I want you to look at the keywords that have an SD of 40 or lower and a volume of 500 or more.

The one difference though, is that I want you to check out some of the URLs on the Top Pages report.

Click on over to the site so you can see the type of content they are writing. This is important because it will give you an idea of the types of content that Google likes to rank.

When you create similar pages (I will teach you how to do this shortly), it will allow you to get similar results to your competition over time.

Now that you have a handful of keywords, I want you to expand the list and find other related keywords.

In the navigation menu, click on “Keyword Ideas.”

When you type in one of the keywords you are thinking of going after in this report, it will give you a big list of other similar keywords.

This is important because it will show you all of the closely related terms.

For example, let’s say you came up with a list of keywords of a handful of keywords, such as:

1. Dog food
2. Cat food
3. Dog bed
4. How to clean your cat
5. What do birds eat

You can’t just take all of those keywords and write one article and shove all the keywords in because they aren’t similar to each other. Someone looking for “dog beds” is probably not interested in reading about what birds eat.

So by typing in a keyword into the Keyword Ideas report, it will show you all of the other similar keywords that you can include in a single article.

When you are on the Keyword Ideas report you’ll notice some tabs: Suggestions, Related, Questions, Prepositions, and Comparisons.

I want you to go through each of those tabs. They will show you a different group of similar keywords that you may be able to include in your article (we will go over how to write the article in step 2).

Just take a look at the Questions tab:

You can see the keywords are drastically different than the Related tab:

Again, you’ll want to look for all keywords that have an SD score of 40 or lower. But this report looks for keywords that have a volume above 200.

I know 200 may seem like a small number, but if you find 100 good keywords that all have a volume of 200 or more, that adds up to 20,000 potential visitors per month. Or better yet, 240,000 per year.

Now it’s rare that you are going to get all of those people to come to your site, but you can get a portion of them. Even 10% would add up… especially if you did this with a handful of articles.

Your goal should be to have a list of at least 100 keywords that are very similar. You’ll want to do this at least five times. For example, remember that list of five keywords I mentioned above wasn’t too similar to each other…

1. Dog food
2. Cat food
3. Dog bed
4. How to clean your cat
5. What do birds eat

You’ll want to make sure that for each main keyword you use the Keyword Ideas report to find another 100 that can accompany each keyword.

Step #2: Write content

At this point, you should have a list of keywords. If your list of keywords isn’t at least 100 keywords per group, go back to step 1 and keep at it.

It’s not that hard to get to 100 similar keywords that you can include in one article. It just takes some time to continually search and find them.

In general, as a rule of thumb, I can find 100 keywords in less than 8 minutes. It may take you a bit longer than me at first, but once you get the hang of it, it’ll be easy.

With your newly found keywords, I want you to write an article.

All you have to do is follow this tutorial step-by-step to write your first article.

Or, if you prefer a video tutorial, watch this:

As for your keywords, naturally place them into the article when it makes sense.

What you’ll quickly learn is that you probably won’t be able to “naturally” include all 100 keywords within your article. And that’s fine.

The last thing you want to do is stuff in keywords because you aren’t writing this article for just search engines, you are writing it for people… and the secondary benefit is that search engines will rank it because it contains the right keywords.

Before you make your article live on your site, I want you to keep a few things in mind:

1. Keep your URLs short – Google prefers shorter URLs.
2. Include your main keyword in your headline – by having your main keyword in your headline, you’ll be more likely to rank higher.
3. Include your three main keywords in your meta tags – whether it is your title tag or meta description, include at least three main keywords in them. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.

There are a lot of other things you can do to optimize your articles for SEO, but my goal is to keep this simple. Again, if you just follow these three steps, you’ll hit the 10,000-visitor mark.

So, for now, let’s just keep things simple and once you hit your goal, then you can get into the advanced stuff.

Step #3: Promoting your content

Writing content is only half the battle. Even if you include the right keywords in your article, if you don’t promote, it’s unlikely that it would be read or rank on Google.

So how do you make sure your content is read and ranks well?

Well, first you need to get social shares, and second, you need to get backlinks.

Yes, search engines don’t necessarily rank pages higher when they get more Facebook shares or tweets, but the more eyeballs that see your page the more likely you are to get backlinks.

And the more backlinks you get, generally, the higher you will rank.

So here’s how you get social shares…

First, I want you to go to Twitter and search for keywords related to your article.

As you scroll down, you’ll see thousands of people tweeting about stuff related to your keywords. Some of them will just be general updates but look for the members sharing articles.

And…

Now what I want you to do is click on their profile and see if they mention their contact information or their website. If they mention their email you are good to go. If they mention their website, head to it, and try to find their contact information.

You won’t be able to find everyone’s contact information, but for the people you do, I want you to send them this email:

Subject: [insert the keyword you searched for on Twitter]

Hey [insert their first name],

I saw that you tweeted out [insert the title of the article they tweeted]. I actually have an article that I recently released on that subject.

But mine covers [talk about what your article covers and how it is unique].

[insert link to your article]

If you like it, feel free to share it.

Cheers,

[insert your name]

PS: Let me know if you want me to share anything for you on Twitter or any other social network.

What you’ll find is a large percentage of the people will be willing to share your content because they already are sharing related content and, of course, you offered to share their content, which helps out too.

If you send out 30 to 40 emails like this, you’ll start getting traction on the social web.

Now that you have social shares, it’s time to build backlinks. Instead of giving you tons of link building methods as there are many that work, I am just going to start you off with one that works very well.

I want you to head back to the Keyword Ideas report on Ubersuggest.

Once you get there, type in some of the keywords that you are trying to go after.

On the right side of the report, you’ll see a list of sites that rank and the number of backlinks that each of the ranking URLs has.

Click on the “Links” number. For each result, it will take you to the Backlinks report, which looks something like this:

This will give you a list of all the sites linking to your competitor’s article.

I want you to go to each of those URLs, find the site owner’s contact information, and shoot them an email that looks like this:

Subject: [name of their website]

Hey [insert their name],

I noticed something off with your website.

You linked to [insert your competitor that they linked to] on this page [insert the page on their site that they are linking to them from].

Now you may not see anything wrong with that, but the article you linked to isn’t helping out your website readers that much because it doesn’t cover:

[insert a few bullet points on how your article is better and different]

You should check out [insert your article] because it will provide a better experience for your readers.

If you enjoyed it, feel free to link to it.

Cheers,

[insert your name]

PS: If I can ever do anything to help you out, please let me know.

I want you to send out 100 of those emails for each article you write.

Conclusion

Yes, it takes work to get 10,000 visitors but once you do it you’ll continually generate traffic and, more importantly, sales.

To achieve 10,000 visitors, I want you to do the steps above five times. In other words, you will be writing five pieces of new content following the steps above.

It’s actually not that bad because you can just do 1 a week. So, within 5 weeks you would have done your job.

So, are you going to accept the challenge? If you do everything and don’t see the results over time, you can hit me up and I’ll help.

The post 3 Simple Steps to Get Your First 10,000 Visitors from Google appeared first on Neil Patel.

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How to Adapt Your SEO Strategy to Survive the Crisis

In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat.

Can SEO be part of the solution here?

In most cases it can!

1. Re-focus your store to what can be in demand and/or available

This is probably an obvious step but too many businesses are missing it: If your product and offer is not in high demand at this time, highlight products that are.

On the other hand, if your primary products are sold out or need time to re-stock, shorten your product line to focus on what you can deliver fast.

In most cases, re-focusing your product and content marketing strategies in the following direction is likely to improve both organic visibility and engagement:

• Family life and kids: Gear content topics towards kids, parents, families, teachers, etc… even if you’re a B2B business. Re-focus your key landing pages to family-centric product. Redesign your home page to highlight those products that may help families staying home with kids
• Health and wellness: It may be no-brainer in this situation but don’t be afraid of getting creative. For example, you may not be able to sell a hand sanitizer but you can create DIY kits using your products and feature them on the home page. Bundling products around currently hot needs will help you rank for queries where you don’t necessarily have a product to offer.

But more importantly, don’t stress over traffic fluctuations. Searching and buying behaviors are changing, there’s no denying that. But in the overwhelming majority of cases, these changes are going to be temporal: Your site will get back to normal as panic buying settles down.

It is a good idea to adjust your business model a bit to cater to the new buying patterns but overall keeping your sanity is the most important step here: This all shall pass.

2. Inform your customers of your current situation and possible workarounds

Put a quick disclaimer on your home page informing your customers what your shipping situation is and what you can still do to help them.

If you are selling essential products and find yourself unable to restock fast, go an extra mile and provide some clues as to how your customers may get along until you get the products back in stock.

If there’s a DIY option, find a good instruction and list the steps on your home page. Being genuinely helpful goes a long way: It builds brand loyalty and can even bring in links.

On your home page create a COVID-19 notice which would include:

• What you are doing to help ensure safely of your employees and customers
• If there any changes in delivery times
• How you are helping your community and/or struggling nonprofits to survive the pandemic

This is also a good time to offer customers an incentive to invest with you now. For example, you can offer bundle discounts, extended returns/warranties, etc.

3. Create Linkable Assets to Build/Attract Links

It may sound somewhat too pragmatic, but crises like this one offers some of the best opportunities to build your highest quality links.

Now that journalists and educators are in search for the new ways to turn this situation around and offers their readers and students some ideas on what to do over the quarantine, help them!

Is there any way your business can help people these days? Do you provide opportunities for free education? Can your products or digital assets can cover some immediate needs? Don’t hesitate and build an outreach campaign around that.

Ninjas can help out! We have years of experience in high-quality asset creation and outreach campaigns, so we can definitely help create an effective link building strategy for your site.

Some example of linkable assets you can create:

• Survey-based data on how COVID-19 has impacted your industry so far
• A DYI guide on creating alternatives to essential products
• An original idea on how people can make the most of their quarantine time (new hobby idea)
• Free downloads for homeschooling parents, etc.

Yes, you need to make it really helpful and useful. And yes, you need a personalized outreach campaign to bring it forward in front of teachers and journalists who can link. But if you do both of these right, you’ll see a flood of links you never dared to hope for!

4. Work on Your EAT (Expertise Authoritativeness Trustworthiness)

Now that there too many scams and fake news floating the Internet, Google is likely to pay even more attention to trust signals of each particular page.

It is a good time to emphasize why your business is worth the trust of both Google and its users:

• Refresh on-site reviews and testimonials
• Add links to external entities that have featured you (past conferences, awards, etc.)
• Highlight Corporate Social Responsibility initiatives on the site
• Re-write your About page to showcase the expertise behind the site (and connect authorship across the site)
• Highlight educational content you’ve been building, etc.

Conclusion

We live in the challenging times. But you know what: Each and every business is facing challenges these days. It is not like you desperately watch your competitors climbing up while your ship is tanking.

We are all going through the same storm which means one important thing: Where there is a challenge, there is an opportunity for flexible and creative businesses that are ready to innovate and work with reliable partners.

Speaking of partners: Get yourself a good one here.

We are into this together.

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The Biggest SEO Trend You’re Ignoring

The screenshot above is my Google traffic over the last 12 months.

As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth.

You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been.

So, what do you think it is?

Well, I’ll give you a hint…

My traffic per region

Let’s look at my SEO traffic in a few different regions.

Here’s my traffic in the United States over the last 12 months:

Now here’s my traffic in the United Kingdom:

And here are the stats for Canada:

And Australia:

You can see that they have all increased, but not enough to cause the big spikes.

Now let’s look at some of the international markets we have been focusing on over the last few years.

Here’s Spain:

Here’s India:

And here is the first international market we expanded to, Brazil.

As you can see, the international markets are growing at a much faster pace, especially Brazil. But that is because we have been focusing on our SEO in Brazil more than any other country (outside of our main English markets).

Why you may ask?

Because a Google employee told me to

The most vital SEO lesson I learned came from a friend at Google, but they didn’t tell me anything that was really a secret…

They told me that the majority of the searches on the web aren’t done in English, they are done in other languages.

And in the English markets, everyone is competing, which means tons of sites and content from Google to choose from when it comes to determining which site should rank number 1 for any given keyword.

But the international markets are the opposite. There is a lot of demand but not enough sites for Google to choose from when it comes to rankings.

So even though there are tons of algorithm updates and SEO is becoming more difficult, it isn’t always the case with many international markets.

And the graphs above show it. As you can see, I’m getting huge traffic growth in those regions.

So, what should you do? Especially if you are starting off and don’t have a big budget or any budget for that matter…

Follow Amazon

Wherever you see big corporations like Amazon investing, it means there is money to be made in those regions.

Amazon has invested billions into regions like India:

• Amazon originally decided to take a long view on India and invest 2 billion dollars.
• Then they decided 2 billion wasn’t enough so they increased it to 5 billion.
• And then they decided to add in another 2 billion dollars.
• Amazon is investing a billion dollars to digitize small and medium businesses.

It’s safe to say over the years Amazon will poor in well over $10 billion into India.

That’s a big bet for someone to make. And you can assume it’s a calculated bet because they think there is much more money to be made.

And it’s not just India…

Amazon is investing $236 million into Brazil to boost up their cloud infrastructure. And they’ve invested over $2.26 billion dollars in France. They are pretty much going after the whole world.

As you can see from the graph, Germany is its second-biggest market and Japan is also up there. But what’s interesting is the green bar as that represents the “rest of the world” and that green bar has been growing at a fast pace.

Now, I get that none of us are Amazon and we don’t have huge budgets, so I wanted to take a minute and break down how you can do this on a global scale without breaking the bank.

International SEO on a budget

When I first started to expand internationally, my business was much smaller and we didn’t have much money, if any, to spend on international SEO.

Yes, I am an SEO, so you would think that it makes it easier, but not really because the only language I am fluent in is English.

And if you fast forward to today, I’m still only fluent in English, but we have 7 offices around the world.

And we did it without laying out any of our own money. Yes, it did take time and it will for you too, but that’s the only way to do it when you are starting off and are small.

So how did we expand internationally without spending upfront?

We partnered with locals.

Why not find people in these regions who speak English as well as the local language of the country you are trying to expand to?

There are so many people without jobs, you’ll be shocked by how many people will be open to a partnership. All you have to do is look at Facebook groups and forums to find people in your space who live overseas.

Here’s how I structure each partnership:

• I have the person, or a group of people, translate my content to that region’s language.
• I have them read my English blog posts so they can learn SEO (if they don’t already know it… nowadays I look for people who already know SEO as I have been doing this long enough and can spend some money).
• In exchange for them growing my traffic in that region, I give them a portion of the profits I make within that region. You can structure where you give them anywhere from 10% to 30%. You don’t want to go too low on the profit-sharing as you want them to work hard, but you also don’t want to go too high where you are giving away everything.
• They put in the work each day, and they have 3 months to show some traction, and within 6 months they should have significant growth. Keep in mind it is less competitive, so it is easier to get results. You can also work with them on creating goals and milestones.
• If they don’t show results, the partnership ends, and I don’t have to give them anything. If they show results, we keep pushing forward.

Now that we’ve covered structuring your international SEO expansion, let’s go over how you do it.

International SEO

I’ve written a handful of blog posts that break down the steps on growing your traffic in new languages and countries, but before I share them, I wanted to break down the 2 biggest lessons I learned:

1. Transcribe the content, not translate – when you work with a partner overseas, they may think you want your content translated or that you want content written in their language just like how people would write the content in the US. That won’t work because cultures are different and keywords are different, so transcribe the content and adjust it to each country.
2. You want a partner that lives in that country – if you expand into a country where you don’t have a partner on the ground you won’t see great results. By having people on the ground, you can more easily build up your brand, which has a big impact on rankings.

Here are some resources that will show you how to do international SEO:

• This post will break down how to create a global SEO strategy.
• And follow this to setup SEO correctly for different languages and countries. Keep in mind that Google doesn’t penalize for duplicate content, so don’t worry about having similar content or the same content for different regions.
• Here’s how to expand internationally profitably.
• This will teach you the fundamentals of reaching a global audience.

Funny enough, one of the reasons I created Ubersuggest was to build a tool that would help my team and I expand internationally.

Here’s a feature in Ubersuggest that will help you, that most people don’t know about.

So head over to Ubersuggest and type in a competitor that you know is big and has a global presence.

I want you to click on the “Top Pages” navigational option in the sidebar.

This shows you all of the top pages that your competitors have.

But don’t focus on those results. I want you to look at the regions that make up some of your competitions’ traffic… you’ll see that number next to each flag.

Click on one of the regions that you are considering expanding into. You’ll now see the results adjusted.

As you can see from the screenshot above, those are all of the pages on my site that are really popular in Brazil.

Now, I want you to click on “view all” under “Est. Visits” as that will show you all of the keywords that drive traffic to that page.

This will provide you with a laundry list of international keywords that you can give to your team so they can start creating content to go after them.

I also want you to click on “view all” under “Backlinks” as this will show you who links to your competition. You can then create a list of sites to reach out to so you can get them to link to you.

That’s the simple strategy we used to hit it hard in regions like Brazil and what we are also doing in countries like India, Spain, Mexico, France, Germany, and countless other countries.

Conclusion

English is a great language. And I love the United States as well as other English-speaking countries.

But that’s not where the opportunity is. There is more opportunity in global markets, which is why you need to follow the trend of international SEO.

Even if some of these countries don’t have as high of a GDP compared to the United States, it’s fine. Remember there aren’t as many competitors, which means you will have a lot of opportunities to still do really well.

So what region are you going to expand to first?

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