With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.

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Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year. As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took...

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Marketing Day: World’s Largest Media Buyer, Native Ads & Retail Marketing Strategies

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s Where The World’s Largest Media Buyer Spends Its Money

WPP's GroupM spends $76 billion a year on media. All but one of the top recipients of that investment are digital media companies.

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The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…

On this Friday, we'll listen in on a conversation that could occur while a couple of C-level execs, along with their agency rep, enjoy a few drinks at happy hour one evening.

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Instagram Moves Beyond The Square & A Few Brands Test The Waters

The visual social network enables posting in both portrait and landscape orientation, good news for marketers who use the same creative content across multiple platforms.

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Marketing Day: Facebook Fights Video Piracy, Smartphone Report & Account Based Marketing

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Facebook Passes Milestone: 1 Billion Users In A Day

CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.

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Facebook Signals That It Will Start Cracking Down On Video Piracy

Responding to criticism of rampant "freebooting," the social network says it's testing a new system to improve its video matching technology and create a stronger barrier against pirates.

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Wistia Video Marketing Platform Launches Enterprise Plan For Large Scale Businesses

Starting at $300 a month, the new plan offers video analytics, unlimited hosting and integration with HubSpot, Marketo and Pardot.

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Google Debuts New In-App Interstitial Designs For App Install And Text Ads

The new designs are available on AdMob via AdWords and DoubleClick Ad Exchange.

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IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit

China’s stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impact on hardware devices sales, especially smartphones. Independent of this immediate crisis, however, IDC has been predicting slowing China...

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Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed

McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch.

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BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM

The non-exclusive partnership will give WPP agencies access to data, creative teams and preferential media pricing.

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Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search

If you think having a mobile-friendly site is all you need for mobile SEO, think again. Columnist Bryson Meunier explains how businesses can go beyond just being mobile-friendly.

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Marketing Day: Facebook Tests Siri-Like Personal Assistant, Marketing Insights From Top CMOs & More

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival

Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic information in September.

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