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Monday, 10 August 2015

Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue

Ad blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream.  According to a new report from Adobe and PageFair — an Irish company founded in 2012 that “measure[s] the cost of adblocking and display[s] alternative non-intrusive...

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